Masafi a sponsor of 'IMEX 2004' in Frankfurt

"IMEX 2004" will bring together planners and suppliers from the conference, convention, corporate event and trade show industries. "IMEX 2004" is the ideal event at which buyers and visitors can keep up to date with the latest ideas, the newest destinations, the most effective techniques and the best of new technology in the incentive, travel, meetings and events sector.

Ms Zeina Mouhawej, Marketing Manager, Masafi said: "As the leading producer of bottled mineral water in the UAE and the Gulf, Masafi is proud to sponsor a prestigious event like the IMEX. Masafi's commitment to achieving business excellence through innovative production and marketing strategies has helped it become the market leader in the mineral water business in the UAE and the Gulf.

She added: "Masafi's partnership with IMEX will help it reach a specialized audience and create a direct impact on the thousands of visitors who will consume Masafi water. The presence of world class Masafi products at IMEX will also demonstrate the UAE's capability to develop international firms of the highest caliber. Our presence at IMEX 2004 will further enhance our international marketing and communications campaign".

Masafi, which has become a generic name for mineral and bottled water in the entire Gulf region has also been a sponsor of the annual internationals men's and women's Tennis Championships in Dubai, the Dubai Desert Classic golf tournament, and supported government-driven initiatives like the Dubai Shopping Festival and Dubai Summer Surprises.