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Masafi a sponsor of 'IMEX 2004' in Frankfurt
- United Arab Emirates: Tuesday, August 19 - 2003 at 09:18
- PRESS RELEASE
Market leader Masafi has become a sponsor of 'IMEX 2004,' the worldwide exhibition for incentive travel, meetings and events, which will be held in Frankfurt, Germany from May 12-14 next year. This is the first time that Masafi will partner an international event outside the Gulf region.
Ms Zeina Mouhawej, Marketing Manager, Masafi said: "As the leading producer of bottled mineral water in the UAE and the Gulf, Masafi is proud to sponsor a prestigious event like the IMEX. Masafi's commitment to achieving business excellence through innovative production and marketing strategies has helped it become the market leader in the mineral water business in the UAE and the Gulf.
She added: "Masafi's partnership with IMEX will help it reach a specialized audience and create a direct impact on the thousands of visitors who will consume Masafi water. The presence of world class Masafi products at IMEX will also demonstrate the UAE's capability to develop international firms of the highest caliber. Our presence at IMEX 2004 will further enhance our international marketing and communications campaign".
Masafi, which has become a generic name for mineral and bottled water in the entire Gulf region has also been a sponsor of the annual internationals men's and women's Tennis Championships in Dubai, the Dubai Desert Classic golf tournament, and supported government-driven initiatives like the Dubai Shopping Festival and Dubai Summer Surprises.
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Notes and media contacts
For further information, please contact:Anosh Ahamath/Kevin Hasler Bates PanGulf PR,
P.O. Box 3294, Dubai, UAE,
Tel:+97142219065
Fax:+97142247839
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