TBWA\RAAD and Anayou launch a Ramadan application for the region

Head of Brands & Digital Marcomms, Michael Maksoudian commented, "Around this time of the year, the audience is bombarded with Ramadan communications; yet, very few brands actually go beyond the standard "season greetings" to build a platform like ours that engages and plays a positive role among our audience as well as the wider Arab community."

"This project is a prime example of how digital can marry brand purpose with consumer needs. As a brand, Anayou is about bringing Arabs together. On the other hand, its users are receptive to new ways to preserve centuries-old traditions. A disruptive digital idea like this bridges the gap. It goes beyond static e-cards and becomes a useful tool," said Preethi Mariappan, head of digital at TBWA\RAAD.

Anayou, the new trilingual mobile and web platform, offers a variety of features. It has all the functions you'd expect in a social network and more. It also enables users to upload and store data, sync mobile contacts and multiple mail accounts, and backup SMS messages. In addition, Anayou is a central portal for high quality entertainment, online gaming, and sports content for the people of Arabia.