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Adidas Kicks into Action
Leading brand adidas is hoping to capitalise on a booming regional sports and fitness market by opening retail outlets in all major shopping malls. The latest, at Dubai's Bur Juman Centre, follows the recent move of adidas-Salomon's regional headquarters to the UAE.
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Lisa Creffield, CorrespondentSunday, August 24 - 2003 at 09:12 UAE local time (GMT+4)
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This article was updated on Wed Sep 01 2004.
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