Music, Movies and Games On-the-Go attract younger generation in the Middle East to Acer

Responding to demands in the market - for devices that provide computing and information storage - Acer has launched its n10 Handheld that was designed with the younger generation in mind.

"The release of the n10 in the Middle East is a milestone for Acer because it signifies a new direction for us. With the launch of the n10 we providing the market with the latest in compact and stylish technology, as well as extending the reach of Acer's brand," said Krishna Murthy, general manager, Acer Computer (M.E.) Ltd.

"Until now, most of the products we have offered in the Middle East have been designed with the corporate and home user in mind. Alternatively, the n10 is geared toward the younger generation with its fashionable looks and affordable price."

Market analysts have highlighted the size of the youth market in the Middle East as a key reason for the buoyant nature of the domestic technology sector. According to the Population Reference Bureau, the region's population growth rate has become the highest in the world.

The region's population tripled in 2000 from 1950. Today, close to two-thirds of the people in the Middle East are below 25 years of age.

"Around the world, the Middle East is known for its high-level spending power and large amount of young people," added Murthy. "By opening up a new section of the market to Acer we expect our overall sales will increase by 15 per cent."

Information and Entertainment at Your Fingertips
The Acer n10 Handheld, a compact and stylish Microsoft Windows Powered Pocket PC, offers high levels of usability, flexibility and convenience to people on-the-go.

The n10 offers an eBook reader, embedded games, photo viewer, video player and MP3 player, in addition to the Microsoft Applications already on board.

Also equipped with Secure Digital (SD)/Multimedia Card (MMC) and CompactFlash (CF) Type I/II dual expansion slots, the n10 provide users with storage and peripheral options.

"In the Middle East, people want access to information at all times. There is a growing trend in the market for constant communication with friends, parents and colleagues. Because the n10 has been designed for people that are always out and about, it comes with up to 12 hours of extended battery life," said Eugene Thomas, director, business development, Acer Computer (M.E.) Ltd.

"The n10 is well suited to people who benefit from immediate access to information wherever, whenever. The Acer n10 delivers users the technology to get ahead, the tools to stay in contact and a stylish way to stay in tune."