Belkin adds Jumbo Electronics as distribution partner

With this partnership, Belkin's full range of products including networking, home entertainment solutions, and accessories will be offered to Jumbo customers. Jumbo Electronics currently represents and retails a number of high-profile global brands in the Middle East, covering products such as phones, laptops, consumer electronics products and home appliances.

Commenting on the partnership, Youssef El-Arif, National Account Manager MEA, Belkin Ltd. stated, "With over 30 years of experience in this region, Jumbo Electronics will be able to utilise their expertise to distribute Belkin solutions to customers in this market. We feel Jumbo is an excellent distribution partner for Belkin as Jumbo will be able to add value to our existing markets through their channel partner base and presence in SMB, as well as their innovative sales methodology and stock set up."

Belkin's distribution partnership with Jumbo is part of an overall strategy to expand in the Middle East. Belkin plans further growth in 2011 by investing in marketing, channel development and growing product offerings in a variety of markets. The new product lines that are expected to be launched during the second half of the year will be distributed by Jumbo's IT Distribution arm.

Deepak Khetrapal, CEO, Jumbo Electronics said, "At Jumbo we are committed to offer our partner base the best-in-class value proposition and this partnership with Belkin reinforces that promise. We are excited to announce our strategy to develop Belkin's business through marketing, channel development and product offerings for the Consumer, SMB market and Enterprise market segments, since we understand that the region represents many opportunities to leverage and build upon the current product range."