Tridonic appoints Haji Commercial Company as UAE distributor
- United Arab Emirates: Wednesday, September 21 - 2011 at 14:32
- PRESS RELEASE
Tridonic, a world leader in lighting components, lighting management systems and LEDs, has appointed Haji Commercial Company (HCC), a leading lighting solutions provider, as the distributor in the UAE.
Steve S. Christodoulou, Managing Director/CEO, Australia/Oceania and MENA, Tridonic, said: "After 10 years of operations in UAE, we are pleased to formalise a distributorship agreement with Haji Commercial Company, a major player with a proven track record in the region. We expect this partnership to boost our revenues, powered by HCC's extensive experience, contacts and market reach."
"The Middle East is currently one of the largest markets in the world with its top 50 projects valued at around $442bn, with a total project value of $1340bn. Tridonic anticipates a major share of lighting management systems and components in these projects, driven by our proven expertise, our focus on green technologies and energy saving lighting solutions," added Christodoulou.
"As a distributor of reputed lighting products from leading global manufacturers, we feel privileged to add Tridonic to our portfolio," said Unni Krishnan, General Manager, HCC. "As the UAE and the Gulf brace for a revival in gigantic infrastructure projects, our partnership with Tridonic will propel us to fulfill our ambition of achieving annual growth of 25 to 30 %. It will also enable us to reach a higher level in green lighting solutions."
HCC, with offices in Dubai, Ras Al Khaimah, Abu Dhabi, Bahrain and Qatar, has supplied lighting solutions and range of electrical products to several prestigious landmarks infrastructure projects as well as commercial and industrial structures and hotels, such as Al Salam Street Infrastructure Development, Dubai International Financial Centre, Dubai World Central and Dubai International Airports, Sharjah International Airport and Fairmont Hotel Dubai, among others. Established in 1988, HCC has a turnover of more than AED 200 million, and over 100 technically and commercially qualified employees.
John Carruthers, Managing Director, Tridonic Middle East FZE, said: "Tridonic enjoys an international reputation as the epitome of excellence when it comes to light-related products, and new products make up nearly 40 % of our portfolio. In the MENA region, we have grown exponentially over the years, thanks to our commitment to quality, originality and green technologies. It is only fitting that on the tenth year anniversary of Gulf operations, we have cemented a partnership with a key player like Haji Commercial Company."
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