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BMW Group launches new heat-reflecting technology
- United Arab Emirates: Thursday, August 28 - 2003 at 09:55
- PRESS RELEASE
In a world first, BMW Group has pioneered an innovative heat-reflecting laminated glass technology into the new BMW 5 and 7 Series which helps reduce internal air temperature in a stationary car by 5 degrees C and lowers surface temperature of seats and storage areas by up to 10 degrees C.
Yet again, BMW Group is setting the standard in bringing cutting-edge technology to our customers, said Mr. Robert Bailey-McEwan, Managing Director, BMW Group Middle East. This technology is especially beneficial to our customers in the Middle East where temperatures can soar drastically and we are confident that customers will appreciate the comfort benefits delivered by this option.
Besides the enhanced passenger comfort, the technology also helps improve fuel economy and noise reduction by putting less pressure on the air-conditioning, which can provide adequate cooling at a lower setting from the start of the journey.
The new technology uses glass and plastic exclusively, where previously metal thin film systems were used. The advantage of using non-metallic interlayers is that they do not screen off the cabin area, ensuring improved reception of communications systems.
This new glass was jointly developed by BMW Group, 3M and Saint-Gobain Sekurit, Germany.
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Notes and media contacts
For further information, please contact: Rania Rostom, Corporate Communications Manager, BMW Group Middle East, Tel: 313 2600 or Fax: 330 0120Disclaimer:
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