Fitness First launches Fitness First Swimming Academy powered by Desert Sport Services

The Fitness First Swimming Academy will offer programmes based on the coursework of Desert Sports Services. Catering to adults and children, the programme includes four stages of learning - Beginners, Learn to Swim, the Stroke Development and Competitive Squads. The Academy also runs bonding classes for parents and toddlers. All course instructors will be STA qualified.

Registration for membership to the Fitness First Swimming Academy will commence from today with courses scheduled to start from 1 October.

Fitness First is offering free registration to members and well as non-members until 30 September. Upon registering online at desertsportservices.com, individuals will be assessed to determine their level of familiarity with the sport by qualified instructors who will then allocate groups. Members of Fitness First Swimming Academy will be required to pay a course fee.

George Flooks, Chief Operating Officer, Fitness First Middle East, said: "At Fitness First Swimming Academy, we prioritise the grasping ability, as well as the growth and development needs of different age groups to ensure that the sport becomes a way of life for the individual. Designed for all ages and ability levels, the academy will provide a comfortable and stimulating environment to enable individuals achieve their swimming goals, whether its introducing their baby to the water, teaching their child to swim, or learning to swim and improve their swimming ability. We are confident this added incentive from Fitness First will motivate more members to focus on their personal and family well-being!"

Swimming as a sport demands and develops a degree of discipline that is useful in all aspects of life. In addition, many experts agree that swimming is the very best form of physical exercise. These swimming programmes aim to provide a nurturing environment to enable each swimmer to achieve their potential by pushing the parameters of their comfort zone and stimulating continuous progress and achievement.

Fitness First's 19th branch in the region recently opened doors at Oasis Centre. With more branches in the pipeline across the UAE as part of the chain's expansion strategy, Fitness First is dedicated to 'making the world a fitter place' with its state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes.