Air Miles reveals big new participants

With these new additions during the summer months, AIR MILES announced that it now has over 70 participating companies with a further 33 million outlets members can collect Air Miles in by simply using their Credit Card from HSBC anywhere in the world.

Dave Battiston, General Manager, of Rewards Management Middle East, the company which operates Air Miles on behalf of the participants said: "We are pleased to welcome upon Al Futtaim Automall, Al Sharif Watches, LifeStyle Nutrition, HANG TEN, PYRAMIDS Health & Leisure and Bin Hendi Hospitality family on board as Air Miles participants. We are now entering the next phase of the programme's development and the agreement with these leading companies shows a huge shift in our direction of making sure every market leading retail category is covered for our members.

Consumers' response to Air Miles since its launch have been phenomenal - it seems to have really caught the imagination of the UAE public by offering better rewards on everyday purchases. We are confident that, with our latest addition of market leading companies, our customers will welcome the additions which represent convenience and great value."

We believe that these companies will contribute significantly to AIR MILES' next phase of growth."