Shoe Mart Gulf named title sponsor for Bigg Boss Season five in the Middle East

The first ever association between Shoe Mart the renowned fashion footwear retailer and Colors TV the leading entertainment provider, promises a full season of thrill-a-minute excitement for reality show followers in the region.

Nikhil Chaturvedi, Manager Marketing Shoe Mart said, "Shoe Mart is proud to be associated with Colors TV and Bigg Boss, a show whose popularity and viewership has been increasing over the previous seasons. Reality television has brought audiences closer to their favourite stars and to the people they only see and read about in the media, in a very different light, creating an impact on their lives. Every product of Shoe Mart is created keeping the customer in mind and the lifestyle impact we intend to make, and this reality show reaches out to large section of our target audiences across the region. Hence it was only fitting to be named as title sponsors for this show."

Shoe Mart will run as title sponsors across the next 3 months on the channels network across the Gulf region.

Colors 'Jasbaat Ke Rang' is a 50/50 joint venture of Viacom Inc. and the Network18 Group.COLORS launched on 21st July 2008 and promises to offer an entire spectrum of emotions to the viewers,From Fiction shows to Format shows to Reality shows and Blockbuster Movies.