Link Development and ArpuPlus to unveil their latest Apps

With the heavy demand on Blackberry, iPhone, and Android-based Smartphones, it was essential to give the deserved attention to Mobile applications, which kept Smartphones revitalized and made the technology companies strive to feed this growing requirement.

With more dependency on technology in our lives and the continuous hunger for better and faster applications, the potential is huge for telecommunications companies and businesses. Mobile users are seeking more convenient ways to perform everyday business and personal tasks, giving Mobile Apps experts a huge potential to serve Smartphone users.

"Smartphone users in the Middle East region are not to be neglected, as 41% of users in the Gulf Cooperation Countries have more than one Smartphone. This is the highest percentage in the world. The mobile application industry in the region is set to have a surge if it can keep up with consumer demand," said Irini Raafat, Managing Director for Link Development, one of the most reputable and innovative IT solutions and services providers based in the Middle East.

A study on the region showed that on average, Smartphone users download six apps each month and there is a growing trend towards paying for apps that they like. More than half of the people surveyed, or 53%, said that they will be buying apps in the next 12 months and about one in four, or 24% of them, said they will spend more than US$ 50 on apps.

To help fulfill this gigantic potential in demand for new and innovative mobile apps, Link Development and ArpuPlus have joined hands to encourage the innovative and talented youth from the region to apply their creativity and generate revenue at the same time by simply having a good idea for mobile apps.

Fadi Antaki, Managing Director of ArpuPlus, the leading Mobile Value-Added Services (VAS) and Platform Solutions in the MENA region and Europe, said: "We joined hands with Link Development to assist entrepreneurs in marketing their own apps and meet the increasing demand for localized and region-oriented applications."

Link Development and ArpuPlus have pledged to draw on their own unrivaled domain expertise, business and marketing capabilities to support gifted Arab mobile application entrepreneurs as well as creative minds, in their quest to populate the mobile applications world with innovative, informative, useful and fun applications targeted at users in the region and around the world.

Entrepreneurs will get the technical tools and assistance from Link Development and ArpuPlus to create new applications, market and monetize them. They will be supported by a downloadable Software Development Kit (SDK) that contains a powerful drag-and-drop, cross-platform application creation tools as well as a "Developers' Community," a discussion platform for knowledge exchange.

Meanwhile, the experts from Link Development and ArpuPlus will work with the entrepreneurs, in case development skills are not present and help them market the application on stores and different platforms. The relationship between Banana's Factory and the entrepreneur will be on a revenue-sharing basis. The end result: creativity that earns money!

Link Development offers its Mobiles Applications for Enterprise, Telco Operators, and Consumers. It has a rich portfolio serving different sectors in different fields of business around the region, as Otlob.com, Saudi Post Mall, Yallakora, iSebha, and Banana's Factory.