Air Arabia appoints Gambate! Communications Consultants for Public Relations

Gambate! Communications Consultants (Gambate!), a diverse PR consultancy driven by a multi-lingual team of media professionals, will be leading the PR Strategy geared at communicating Air Arabia's focus on online booking and value for money travelling.

"Our new partners, Gambate!, bring a unique and complementary set of talents to Air Arabia's team of expertise. With the right creative thinking and a perpetual client focus, we believe that Air Arabia will revolutionise regional travel," announced Adel Ali, Air Arabia's CEO. "The fit in terms of people, professionalism and market vision is just incredible. Not only are we confident in the distinguished services we will offer, but we know beyond any doubt that we have chosen the right communication experts and channels," he added.

"Following the tremendous success of low cost airlines in other parts of the world, it is our honour to be working with Air Arabia. The entire team is delighted to be associated with the visionary and determined leadership of Air Arabia," said Renee Harper-Ardrey, Gambate! Founder & CEO.

With its inaugural flight at the end of October, Air Arabia will offer tremendous opportunities to travelers who are looking for competitive fares. With its focus on on-line booking and making air travel more convenient and frequent, Air Arabia aims at providing the lowest fares in the market without sacrificing on the standard of services offered.