TBWA\RAAD appoints Ghassan Kassabji as Managing Director of its Dubai agency

"Ghassan has been around great work his entire career. He is a true believer in the power of what great ideas can do for a brand and understands what it takes to achieve greatness," said Reda Raad, COO, TBWA\RAAD.

"He is also no stranger to Dubai and has been a part of the TBWA\RAAD family for many years."

Prior to his Saudi assignment, Ghassan worked for 4 years as Client Services Director and Regional Director for the Nissan Middle East business for TBWA\RAAD in Dubai. In 2006, Ghassan was promoted to Managing Director of TBWA's operations in Saudi Arabia, and has since developed the business aggressively across a wide range of sectors. Today, TBWA\RAAD is one of the leading agencies in Saudi Arabia with offices in Jeddah & Riyadh.

"I am very excited to return to Dubai and work with a great team. My challenge is to build on a very successful track record and lead the agency in the midst of interesting times in our industry." Said Ghassan.

Ghassan achieved solid success in his advertising career due to a strong and widely respected multicultural background resulting from more than 20 years in business development, marketing and advertising experience in the US, Saudi Arabia, UAE and Lebanon.