Muscat Grand Mall brings Sharaf DG to Oman for the first time

The announcement was made during an official signing ceremony held in Muscat between Yasser Sharaf, Managing Director of Sharaf DG and Hassan Jaboub General Manager of Muscat Grand Mall.

Remarking on the decision to open Sharaf DG's 1st Oman store, Yasser Sharaf, Managing Director of Sharaf DG said: "We have chosen Muscat Grand Mall as the destination for our very first store in Oman due to its fantastic location in the heart of the city, and our 34,300 sq ft store will be the largest electronic store in Oman."

"We have been looking to expanding our operations in Oman for some time now and upon learning that Muscat Grand Mall was due to open towards the end of this year, we decided that this was the perfect place for us to launch our first Sharaf DG store in Oman, with a view to opening more outlets in the future. We are excited and eager to open our first store here and very much look forward to welcoming Omani residents and visitors to our newest location."

Sharaf DG will bring to Muscat the widest selection of brands in the region including Consumer Electronics, Home Entertainment, IT, Telecommunications, Home Appliances, Marine Electronics and much more.

In a short span of six years, Sharaf DG has come a long way to becoming one of the preferred destinations for electronics purchases in UAE and Bahrain. Acknowledging the role of all customers, Sharaf DG has pioneered real time inventory and procurement management in collaboration with its suppliers to make sure the right product is available to customers at the right time and at the right price. Sharaf DG continues to closely partner with its principal brands and suppliers to ensure value in the hands of end consumer. As a result of its continuous focus on improvement and innovation, almost a million customers walk into Sharaf DG stores every month.

Sharaf DG's prime focus is on enhancing the lifestyle of customers by addressing all their electronics needs through a wide assortment of leading edge high-tech products including TV, audio, IT, telecom, photography, home appliance, personal care, global positioning system and home security ; and unmatched product availability in the stores.

At Sharaf DG, customers can choose from more than 25,000 different electronic products and accessories from reputed international brands available in store and online.

While Sharaf DG's specially trained and knowledgeable staff provides customers with any required assistance, the stores' open, bright and inviting ambience and touch and feel concept allows customers a hands-on experience to make informed choices.

When it comes to serving customers Sharaf DG does not stop only at product availability and purchase assistance but believes in providing complete solution in computer and home theatre packages.

Hassan Jaboub, General Manager Muscat Grand Mall said: "We promised that Muscat Grand Mall would bring exclusive brands to the market, enhancing everyone's shopping experience and I am delighted to welcome Sharaf DG as the first of those brands to officially announce their partnership with Muscat Grand Mall.

Sharaf DG is extremely successful in other neighbouring markets and we are positive that the region's leading electronics brand will be just as successful in Oman thanks to Sharaf DG's quality service and extensive range of products. We are delighted to welcome Sharaf DG to Muscat Grand Mall as one of our exclusive brands and look forward to announcing more in the coming weeks."

The Muscat Grand Mall is set to revolutionise the way residents and visitors shop in Muscat. Part of the Tilal Complex, the mall will soon become home to a host of international brands, the largest choice of food and beverage outlets under one roof, a state of the art entertainment area and will connect to residential apartments, offices, serviced apartments and health club - making it one of the largest mixed use developments of its kind here in the city.