Prime Limousine launches luxury beyond compare

Encouraged by the surge in the commercial and travel environment of Dubai, Prime Limousine will cater to corporate, business travellers and tourists alike with top-of-the-line luxury transport.

Launching the new service, Sheikh Khalid Bin Abdul Aziz Al Qasimi, Chairman of Dubai-based Liberty Investment Company, said: "What promises to propel Prime Limousine to the forefront of the industry is a keen eye for detail. Our immaculately maintained fleet of luxury vehicles makes a statement in class, comfort and safety.

"We are inspired by Dubai's stupendous growth into a world class venue for international business, corporate and sports events. Prime Limousine is committed to innovate, enhance and deliver products and services that fill the growing niche of luxury transport services in the Emirates."

The Prime Limousine fleet will consist of a variety of luxury cars: Cadillac Escalades, Mercedes S350's, BMW 7 Series and Cadillac stretch limousines, which will all contain a host of extras to enhance the luxury in-car experience.

Prime Limousine intends to set itself apart from its rivals through its five-star service provided by qualified chauffeurs who have all been put through thorough training courses before getting behind the wheel. This will bring the personal service of a first class flight to the back seat of a limousine.

Each chauffeur undergoes an intensive four-day course conducted by the Department of Tourism Dubai on the history of the city, places of interest and other key information for the visitor. They are also certified in first aid by St John's Ambulance (UK) and trained by international consultants Hill & Associates on the latest standards of international security.

Sheikh Khalid added: "What you get from the Prime Limousine chauffeurs is the most comprehensive service available. The modern day business man requires the best support at all times and this has been a prime consideration when we have trained our chauffeurs."

All passengers are greeted by a refreshing towel on arrival and will be taken care of throughout their journey. Arabic and English newspapers and magazines are available, along with complimentary chocolates and chilled water.