Fortune Promoseven wins McDonald's business in Cyprus

The Cypriot account is the latest in a string of expansions that the agency has added to the McDonald's portfolio, after the recent addition of the Egypt and Morocco accounts. The agency now provides the world's leading brand with comprehensive agency support including research, business analysis, planning, advertising, public relations, and media in all the countries of the Middle East and North Africa that they operate in.

McDonald's had chosen Fortune Promoseven over all competitors and international affiliations from the day they first started operations in the region. When McDonald's Cyprus started looking for agency support, the trust that Fortune Promoseven had established with the other McDonald's in the Middle East, along with the exceptional accomplishments achieved in all marketing disciplines, contributed to making Fortune Promoseven the most rational choice. In an interview held during the announcement, Fadi Salameh, Group President and CEO of Fortune Promoseven commented: "McDonald's restaurants throughout the Middle East are independently owned and operated. Their awarding us the Cyprus account is a testament to the quality of service that we have been providing McDonald's throughout the Middle East and North Africa. I take this opportunity to thank McDonald's for their continued trust in our partnership, and to congratulate all those who have contributed to making the handling of this account a case study in the successful handling of global brands in the Middle East."