Masafi to provide range of top quality products to Dubai 2003

A partnership agreement signed between Dubai 2003 and Masafi, allows the Gulf's leading producer of bottled mineral water to be the official supplier of drinking water for Dubai 2003.

Masafi products that will be distributed at the Annual Meetings include 652,000 litres of Masafi water in 1.5 litre and 500ml bottles, 21,500 boxes of Masafi tissue, 97, 945 litres of Snapples and Fruto juice, and 750 kg of Patchi chocolate. Additionally, Masafi will provide 20,000 kg of ice, 35 chillers, and also set up 35 Masafi vending machines at the Dubai International Convention Centre, the venue of the Annual Meetings.

Masafi's quality products are already being used by Dubai 2003 with its distinctive bottles featuring at Organising Committee meetings, press conferences and other official events hosted by the organisation. Masafi is also readily available for the Dubai 2003 and World Bank and IMF Joint Secretariat staff already working at the Dubai International Convention Centre.

Dubai 2003 General Coordinator, Mr. Ibrahim Belselah, said: "We have been enjoying Masafi's quality water for many months now and we are delighted to have such a quality beverage partner for the Annual Meetings that can showcase a world-class UAE company to the participants attending from all over the world".

Mr. Ashraf Abushady, General Manager (Sales, Marketing and Distribution) of Masafi, said: "We have made arrangements with Dubai 2003 to ensure that our world-class quality products are readily available at the Annual Meetings. As the leading producer of bottled mineral water in the UAE and Gulf, Masafi is proud to be able to contribute towards the success of this historic event in Dubai. In this regard, we would like to express our deep appreciation for the superb cooperation extended to us by Dubai 2003. Masafi will enjoy the unique position of being able to provide its products to thousands of visitors from across the world during this period, and also showcase them to a wider audience worldwide through the international media that will be covering the event".

Masafi, which has become the generic name for mineral and bottled water in the entire Gulf region, has been a sponsor of many other international events including the annual Dubai Tennis Championships, Dubai Desert Classic golf tournament and supported government-driven initiatives like the Dubai Shopping Festival and Dubai Summer Surprises.

Masafi has been a market leader for the past 27 years in the mineral water business in the UAE and GCC states. The company aims to enhance its market leadership by continuously enhancing the excellence of its wide range of products through its commitment to innovation and providing safe and healthy drinking water.

Masafi is one of six partners for Dubai 2003. The others are Audi, Emirates Airline, ENOC/EPPCO, National Bank of Dubai and Law Offices of Clifford Chance.

Dubai 2003 is hosting the Annual Meetings of the Boards of Governors of the World Bank Group and International Monetary Fund and is overseeing the introduction of the highly complex logistical framework required to ensure the success of such a global event.

The Annual Meetings of the Boards of Governors of the World Bank Group and International Monetary Fund were first held in Washington DC in 1946. They are hosted by an international city one year in three. Dubai and the UAE were selected because of its highly developed transportation and logistics infrastructure, growing importance as a financial hub and its established position as an oasis of opportunity.