Canon extends distribution partnership with Redington in Gulf

Redington provides logistics and distribution services to computer resellers, bringing Canon's products to a broader range of technology resellers, as well as providing in-country support to extend customer service facilities.

The distribution agreement covers Canon's printers, scanners and multifunction devices.
With its efficient logistics management and its strong relationship with channel partners within these countries, Redington is well placed to help drive growth for Canon in this region. Says Gordon Jones, President of Canon Middle East, "Redington has been working consistently to enhance the Canon brand in the UAE through its services and support network. We are pleased to extend our partnership with Redington to broaden Canon's reach in the technology sector. During the past four years, Canon's business in the Middle East has grown steadily, with consistent 35%-plus revenue growth for each of the past three years. A logistics partner focused on the IT products will help us achieve stronger penetration into the highly competitive and demanding computer peripherals market."

According to Raj Shankar, Director Redington, "Redington enjoys a strong relationship with Canon. We are happy with what we have accomplished for Canon peripheral products business in the UAE, and intend to extend this success into some other Gulf countries we operate in. Redington, with its strong financial fundamentals, innovative marketing strategies and technical support has major plans to further augment this partnership".