Technology leaders back regional assembly market

"A recent trend in the enterprise market for hardware has shown a leaning towards custom-built servers, which are at a far lower cost than branded servers. This guide is designed to deliver a step by step approach to server building, something that the technology reseller channel urgently need to meet the rising demand," he said. Intel, Western Digital, Kingston Technology and Maxtor have all contributed to building the Tech Data Server Guide.

The guide, according to Srivastava, offers a wide range of product information ranging from the most powerful and manageable serves to the entry level server solution. "This makes it far more convenient than browsing the websites of different vendors to determine compatibility, check with different sources for procurement and other numerous tedious methods of getting things right," he added.

Since the beginning of the year, Tech Data has launched a number of guides for the technology reseller channel in the region, including the HP Peripherals and Supplies Guide, Licensing Guide (with Microsoft, CA, Novell, SCO, Veritas, Oracle and Symantec) and Cisco Security Guide. Over 15,000 resellers have been reached through these initiatives, and the return has been substantial.

"The Tech Data team is committed to making a difference to the channel. In the Middle East market, one of the most important aspects to consider is education. As one of the leaders in the IT distribution Tech Data has significantly contributed to the knowledge of the channel, and consequently its growth," ended Maan Ahmadie, Regional Channel Manager, Intel MENA.