World Security pledges support to Ata'ahad Campaign

The campaign was launched to boost unofficial efforts by activists on social networking sites to stop the tragic loss of lives due to traffic deaths linked to mobile phone use, which has become a social epidemic that continues to claim many young lives every year in the UAE.

Top management from World Security have signed the petition, as part of the company's overall strategy to contribute to long-term safety and security of residents and visitors.

World Security has also lent its support to government initiatives like the Dubai Police General Directorate's Al Ameen Service last year, when it signed an MoU with the department to promote safety by jointly organising and attending activities and events related to security matters as well as put forward constructive suggestions and project proposals that could be jointly implemented.

Mahmood Amin, CEO, World Security and Group Security, said: "World Security has continually focused on supporting and protecting the security of not just its customers but also the community, society and the environment and this forms an essential part of our operations. Traffic safety is a huge concern in the UAE due to the alarming incidence of fatal accidents that occur annually here. This project sends a strong message to the youth of today and acts as a call to action. As socially responsible citizens we have an obligation to the community to promote awareness on safety and welfare programmes and World Security is happy to lend its complete support to the Ata'ahad campaign."