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Digital marketing sees real-time gains from campaign tracking advances
Shadi Kandil, MD UAE, OMD explains to Edward Poultney why the digital market is set to grow as new research methodologies allow agencies to capture, use and react to data in real time across campaigns, and why, as content becomes more complex, the need for diversification across different consumer touch points will become increasingly important.
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Edward Poultney, Editor - EnglishWednesday, November 30 - 2011 at 12:14 UAE local time (GMT+4)
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