Acer and Tech Data sign GCC distribution agreement

Krishna Murthy, General Manager, Acer Computer (M.E.) Ltd said: "Tech Data brings a difference to Acer's distribution channel and customers alike. It has unparalleled logistics management capabilities coupled with a deep understanding for the needs of the channel." He continues: "We believe that Tech Data will increase the breadth of Acer resellers in the Gulf, and with its extensive experience in channel marketing, we can work together to design some exciting new channel strategies to bring fantastic benefits to both our existing and our new resellers' bottom lines - and meet their needs for fast, efficient product supply."

"Acer ranks among the world's top ten branded PC vendors. It brings a new range of laptop and desktop products into our vendor portfolio that gives our reseller customers great new choices in product lines they can sell. Signing with Acer is a major coup for us," commented Steve Lockie, Managing Director of Tech Data.

Murthy explains that Tech Data enjoys a unique internal structure in logistics management that translates into a superior focus on the needs of the channel. "With business units and staff dedicated to our product line and our brand, we know that resellers carrying Acer desktops and laptops will get the care and the timely response they need." Extended credit to the channel, marketing support and great insight and pro-active approach to cyclical demand fluctuations ensure that the channel get the support the need, all through the year.

Murthy concluded saying: "TechData's insight to the reseller market and its needs enables the channel to stock the right level, free its cash and build on their bottom line. This eventually translated into timely availability of technology products to their customers and at very competitive prices."