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Caracal details plans to increase presence and product availability in US market

  • United Arab Emirates: Sunday, January 22 - 2012 at 12:32
  • PRESS RELEASE

Caracal International, a Tawazun Holding-owned small arms manufacturer launched in 2007 in Abu Dhabi, announced that it plans to enter the US market this year. The company has established a US subsidiary, Caracal USA, and is in the process of finalizing agreements with US distributors. Caracal's goal is to sell 10,000 of its premium pistols annually in the US.

Reflecting the importance of the US market to Caracal's growth plans, this week the company is exhibiting its products for the first time at SHOT Show, in Las Vegas, Nevada, the world's largest trade show for shooting sports industry, hunting and law enforcement professionals.

Approximately 60,000 industry professionals attend the show, including buyers, distributors, government officials and media.

The US is the world's largest civilian gun market. Initially, Caracal will make two modern, semi-automatic pistol models available in the US, the Caracal "F" and "C." The company expects to make additional products available in the US before the end of 2012.

"Caracal's entry into the US market represents a significant step in the Tawazun's growth," said H.E. Saif Mohamed Al Hajeri, Chief Executive Officer of Tawazun.

"This is also testimony to the UAE's commitment to expand its manufacturing base."

Mr. Salem Al Matroushi, Caracal Chief Executive Officer added, "through our US subsidiary, Caracal will be much better positioned to meet demand for our products, and provide enhanced customer support."

Representatives from the UAE Embassy Trade & Commercial Office in Washington, DC supported the Caracal team at SHOT Show, assisting the company with it's US market entry.
Debut at SHOT Show 2012 in Las Vegas, Nevada Aims to Raise Awareness of Caracal and the company's Line of Premium Pistols.
Debut at SHOT Show 2012 in Las Vegas, Nevada Aims to Raise Awareness of Caracal and the company's Line of Premium Pistols.
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Notes and Media Contacts »

About Caracal
Caracal is a small arms manufacturer, launched in Abu Dhabi in 2007. Working closely with the UAE Armed Forces, the company has developed a range of modern pistols in association with leading European weapon designers and international users.

The Caracal range includes full and compact sized pistols, which have been sold in the Middle East region, Europe and South Africa. Caracal products are manufactured in Abu Dhabi, the United Arab Emirates.

Caracal is a fully-owned subsidiary of Tawazun, a strategic investment firm focused on the long-term development of the UAE's industrial manufacturing and technology capabilities and knowledge-transfer, with a specific focus on the defense sector.

For more information please contact:
Saif Ali Al Marzooqi,
Associate Director, Corporate Communications
+9712 6160163

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