Hadaiya.com, a venture between Jashanmal & Sons, and American Express® Middle East, is starting to chip away at the market in online book sales, with the site's management claiming that their commitment to price will see their market share increase.
Thanks to competitive shipping rates from Hadaiya.com's key delivery alliance, DHL, the site's managing director Bharat Jashanmal claims the cost to the consumer of books is reduced. These consumer categories make up the vast majority of online purchases around the world.
Jashanmal said: "Hadaiya.com's customers will benefit from DHL's simplified and competitive delivery charges: we have made an exclusive arrangement for the 17 countries that fall under the American Express Middle East and North Africa banner which applies to all shipments, whether they originate from the USA, UK or India."
Shipments will be priced according to the company's 'all-inclusive, door-to-door pricing, with no minimum charge' policy. In addition, the status of the delivery can be tracked online through Hadaiya.com and insured through DHL's in-house guarantees.
"In the niche market of online book sales, the combined total of book and delivery is up to 33 per cent lower than the most successful online book sites in the world," explained Jashanmal.
Trevor Stokes, president and CEO of American Express Middle East and North Africa, points out that this commitment on price and service is par for the course for American Express Cardmembers.
"The retail market is so competitive that we have to deliver on product, service and price - and with the additional bonus that Hadaiya.com is exclusively for our Cardmembers, we will meet all three requirements."
In addition, Hadaiya.com's Bookworm section features exclusive interviews with authors such as Joanna Trollope, PD James and even British politician Tony Benn.
The pioneering venture is described by the launch team as a pioneering retail site that ensures ease of purchase and delivery of an evolving collection of exclusive, designer-touched, novelty "must-have" collectable items.
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Hadaiya.com offers up to 33 per cent savings on books
- United Arab Emirates: Tuesday, September 30 - 2003 at 15:18
- PRESS RELEASE
Book lovers in the Middle East can now enjoy any of 1 million titles at up to 33 per cent less than the global leader in online sales - thanks to a price pledge from Hadaiya.com.
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About Hadaiya.comHadaiya.com, is an online shopping website for American Express® Cardmembers in the Middle East and North Africa, and is administered by the leading Bahrain-based retailer, Jashanmal & Sons WLL. Ease and safety of purchase and delivery is ensured through Hadaiya.com, an evolving collection of designer-touched, novelty "must-have" collectable items.
About Jashanmal
Jashanmal & Sons, headquartered in Bahrain, was one of the region's first retail and distribution companies. With a presence in the GCC since the beginning of the last century, the company has risen to become one of the region's most established companies, thanks to its retail and distribution activities.
About American Express
American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, Travellers Cheques, travel, financial planning, business services, insurance and international banking. American Express established its presence in the Middle East in 1959 and set up its first office in Bahrain in 1977 as a joint venture company owned by Mawarid Investment Limited and American Express. Operating in 19 markets in the Middle East and North Africa region, AEME issues dollar currency Credit and Charge Cards: Personal (Green), Gold, Platinum as well as Company and Corporate cards, and introduced its first
local currency Credit Card in 2001 specifically to the United Arab Emirates. American Express Cards are accepted at millions of locations in more than 200 countries and territories worldwide.
For media information contact Hadaiya.com PR representatives :
Strategic Solutions, tel (+971) 4 391390; fax: (+971) 4 3916635;
Susan Furness mobile (+971) 50 6556126; Kirstie Hepburn mobile (971) 50 5442063
Posted by Anne-Birte Stensgaard, Senior News EditorTuesday, September 30 - 2003 at 15:18 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Tue May 01 2007.
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