New addition to the Air Arabia management team

In his position, Hubbard will be responsible for the overall financial and IT management of Air Arabia, as well as its fare structure.

"We are investing a considerable amount of time in hand-picking each member of the senior management team that will be responsible for launching such a distinctive airline model into the region. Hubbard's expertise, knowledge and capabilities are integral to the successful operation of our airline," announced Adel Ali, Air Arabia's CEO. "The Director of Finance is a key player in designing, implementing and operating our distinctive fare structure; our goal is to provide economical and competitive fares that will stimulate the travel industry in the region," he added.

Hubbard has more than 20 years of international financial know-how in a broad range of organisations like ZSR Limited, Deloitte & Touche, AECI Ltd, Hong Kong Telecom Ltd, Jardine Securicor Group and eFinancialNews.com Ltd. He joins Air Arabia from SSI Systems and Solutions Limited, where he held the position of Director of Finance and was responsible for, amongst other things, crises cash management, aggressive credit and expenditure control, major General Ledger system upgrades, enhancing management reporting and improving essential internal control business processes.

"I am excited about joining the Air Arabia team at this crucial pre-launch phase; the potential of such an airline like Air Arabia for the Middle East region is enormous. I look forward to working with an organisation that is forward thinking, flexible and hungry for success," said Hubbard.

Hubbard, an Irish national, is a Chartered Accountant with a higher diploma in Accounting from Witwatersrand University and a Bachelor of Commerce from Rhodes University. He has resided in Zimbabwe, South Africa, Hong Kong, United Kingdom and now the United Arab Emirates. Hubbard is married with three sons.

With its inaugural flight at the end of October, Air Arabia will offer tremendous opportunities to travellers who are looking for competitive fares. With its focus on making air travel more convenient and frequent, as well as its on-line booking service which can be accessed on the following website: www.airarabia.com, Air Arabia aims at providing the lowest fares in the market without sacrificing on the standards of services offered.