Mumzworld.com raises e-commerce bar with launch of Arabic site

With online sales in the GCC currently growing at double the global average and estimated to reach $15bn by 2015 according to Visa, this latest development by mumzworld.com targets an influential customer base.

Mona Ataya, CEO, Mumzworld.com, said, "It has always been our intention from day one to be fully bilingual. In the three months following our launch of mumzworld.com in English, we have successfully established mumzworld.com as the definitive online marketplace for everything mother, baby and child. We are now delighted to be able to offer all our Arabic speaking customers the opportunity to browse, compare and shop in their mother language."

Since it launched in October 2011, mumzworld.com has attracted over 160,000 unique visitors and 9,000 registered users. With over 75% of web traffic coming from the GCC , Saudi Arabia and Egypt , the decision to launch mumzworld.com in Arabic was a natural progression for the company and is an indication of the importance it places in the market.

Ataya said, "We have benefitted from some excellent relationships within the industry which means that we can go straight to the producer when sourcing products. This means that we can keep our margins low so that our customers pay less. Our products range is also increasing every day which is testament to our success. The real tipping point for us was when international brands and companies started to approach us to carry their range -this was a huge win for us as it highlights our ability to reach a target audience, and represents our true value to big brands."

Currently stocking over 40,000 products spanning across the mother, child & baby segment from over 250 global brands including Lamaze, OshKosh B'Gosh, Phillips Avent, Disney and Lego, mumzworld.com is committed to making the impossible possible.

Placing customer service at the forefront of its business, mumzworld.com has recently introduced another benefit for its customers in the region through offering free shipping to the GCC and Lebanon. This, in addition to speedy delivery times - between 1 - 3 days in the UAE, and 7 - 10 days regionally, the broadest range of competitively priced products and the implementation of world class technology, the site is fast becoming a major player in a highly buoyant industry.