Tejari marks new era in the region's E-Business sector with launch of dynamic 'My Tejari' functionality at GITEX 2003

As part of its efforts to increase the value that members receive by procuring goods and services online, Tejari is reaching out to the Arabian trader at GITEX 2003 with a focus on its regional expansion activities.

Tejari anticipates that the new 'My Tejari' function in the new portal will fundamentally change the way in which both potential and existing members approach online commerce. The new portal enables both buyers and suppliers trading on Tejari to create their own personalized marketplace environment tailored to individual preferences. A powerful notification function with 'My Tejari' enables members to receive up-to-the-minute information on their online activities, including tenders and auctions, by text SMS, e-mail, or fax.

The portal features a wizard-driven, easy-to-use personalization functionality that enables every Tejari member to design his/her own personal Tejari version of the marketplace, to more effortlessly access the information and services that are most relevant to their business. The new Tejari portal's single sign-on feature (SSO) will simplify Tejari members' access to information within the marketplace in different sections.

Another central theme that Tejari plans to highlight during GITEX is its regional expansion strategy, after the successful launch of Tejari Jordan last year, and Tejari Lebanon in 2003, with news of alliances and offices around the Middle East are set to be announced soon. "My Tejari" complements Tejari's regional expansion efforts by enabling users to receive country-specific content via the marketplace. The exhibition will enhance Tejari's outreach efforts to all business communities in the Arab world that require both an online procurement platform and a service provider with demonstrated knowledge of regional business requirements.

"GITEX provides an unmatched opportunity for Tejari to showcase the entirely new 'look and feel' of the marketplace as a Middle East brand, and underscores our commitment to the benefits that online procurement delivers to the Arab business community. From our customer-focused 'My Tejari' initiative to our increasing profile as a truly regional online marketplace, Tejari is demonstrating that e-business has 'turned a corner' in the region, by becoming an accepted norm rather than just a trend," noted Sheikha Lubna Al Qasimi, Chief Executive Officer, Tejari.

"While the focus of GITEX is on technology, the exhibition also enables Tejari to highlight its strengths as a service provider that delivers significant and measurable business advantages to our members," she added.

GITEX 03 will also provide Tejari with the opportunity to celebrate achieving positive operating cash flow since its inception three years ago, a major milestone in the e-business sector. By utilizing its own online procurement model, Tejari has significantly reduced administrative expenses, and GITEX attendees can learn more about how to become more profitable through online trading at live demonstrations and seminars during the exhibition.

New Technology, New Look, and New Awards at GITEX 2003
From a technology perspective, visitors to Tejari's GITEX stand can get a first-hand perspective on the Tejari Project Collaboration tool, which was initially conceived during last year's exhibition. The tool, which enables organizations to collaborate in real time on jointly authored documents, drawings, and building plans via the electronic marketplace, has been enthusiastically received and piloted by a number of companies in the Middle East's construction and property development sectors.

During the five-day GITEX event, Tejari will conduct live demonstrations of its new portal functionality, showing both existing Tejari members and potential online traders how to customize their own view of the marketplace, and receive wireless updates on the status of their procurement initiatives. Potential members can visit Tejari's open discussion forums and utilize the powerful new functionalities to see more of the actual real-time workings of Tejari than ever before.

"The Tejari message for GITEX 2003 is that we can deliver results for every level of regional executive who wants to reduce the administrative costs of trading, and widen an organization's base of buyers or suppliers. From the most senior decision-makers to the procurement managers to the technical experts, we're prepared to demonstrate exactly how Tejari enables regional companies to save time and money through the online procurement model," concluded Sheikha Al Qasimi.

GITEX attendees can visit Tejari at stand C6-1 in Hall 6.