Driving its leading brand into the future, BP introduces New BP Visco 2000

'BP Visco 2000 is the most trusted automotive oil in the region, with a very strong and proud heritage providing quality lubricants to motorists across the Middle East for more than 40 years, we are market leaders, and in order to stay market leaders we need to continuously evolve and improve our offer to both our consumers and customers,' said Jeremy Bowen, General Manager, BP Lubricants Middle East & South Asia.

'Great companies are generators of progress and change. BP itself has changed enormously in the last five years, and is now a new company. BP Visco will also change, becoming a new brand,' added Bowen

BP Visco 2000 Thermal Guard, uses advanced additives, specially formulated for BP to provide an outstanding combination of cooling, cleaning, and protection. BP Visco 2000 Thermal Guard has proved in independent laboratory tests that it provides better temperature control and protection for a longer period of time.

Hany Mwafy, Passenger Car Marketing Manager, BP Lubricants, Middle East and South Asia, stated, 'We are progressive in the way we run our business, we continuously innovate with the aim of providing our consumers with products that have distinct benefits. The Middle East region has one of the world's harshest summer, which is why BP Visco 2000 Thermal Guard has been designed to clean and cool, clean and protect in all environments to keep your engine younger for longer.'

The new BP Visco, in its dynamic new-look pack, will be available in all approved retail shops in the UAE, Bahrain, Qatar and Oman and will be supported by a significant marketing campaign.