Emirates Islamic Bank launches 'Salary Transfer Campaign'

The new campaign, which is aimed at encouraging salaried individuals to open current accounts with the bank, is set to begin on February 19th and will continue till the end of April.

Opening a new salary transfer account during the promotion period, will automatically enter the account holder into a raffle draw. In addition, the bank is also offering 20 lucky winners the chance to walk away with a 25gm gold coin each.

"Emirates Islamic Bank, has a vision to provide the best-in-class retail banking services, so that customers can benefit from customer-focused products and services within a dedicated Islamic banking environment," said Jamal Bin Ghalaita, Chief Executive Officer, Emirates Islamic Bank. "The Salary Transfer Campaign is in keeping with the values of EIB as a customer-oriented bank, where customer needs are addressed promptly and efficiently to ensure customer satisfaction, while at the same time creating a climate of greater transparency and credibility within the financial services system."

With a salary transfer account at EIB, customers will be eligible to avail a range of benefits including better profit rates on EIB's Personal Finance products, free online banking facility on current accounts and free current account, debit card and cheque book.

"Emirates Islamic Bank has devised this campaign to encourage more and customers to set up salary transfer accounts with us, to benefit from a range of our personal finance options," said Faisal Aqil, General Manager - Retail Banking, EIB. "We have deliberately tried to keep a certain salary threshold to enable a larger banking population to take advantage of this offer."

The salary transfer campaign will enable EIB to increase its salary transfer base while at the same time exploring cross selling opportunities across the existing customer base.