• HSBC

Siemens, Volkswagen team up to drive environmental consciousness in Middle East

  • United Arab Emirates: Monday, February 20 - 2012 at 15:01
  • PRESS RELEASE

Two world-class German brands, Siemens and Volkswagen, have created a partnership in the Middle East that will provide mobility solutions for employees that help further drive environmental awareness and behavioural change to help shape the future of mobility in the UAE.

Through this collaboration, Siemens and Volkswagen will roll-out a phased initiative in the UAE that will gradually upgrade Siemens' entire car fleet across the GCC to be more environmentally friendly.

The first phase will see an initial twelve standard and hybrid Volkswagen Touareg models handed over to Siemens for their use in the UAE. This will then be followed by a gradual upgrade to fuel-efficient cars across the entire GCC.

Commenting on the collaboration, Stefan Mecha, Managing Director, Volkswagen Middle East, said,
"Siemens and Volkswagen have had a long history of collaboration working on developing parts, technology and processes, and now we have this eco-friendly initiative. We look forward to providing cars and training for fuel efficient driving to Siemens employees in the UAE."


Given both companies' commitment to innovation, the environment, responsible corporate behaviour and value for its customers, this effort to reduce CO2 emissions makes complete sense for the companies to align on. The initiative also includes actions to educate employees on efficient driving skills to reduce fuel usage and get more economical benefit from the vehicles.

"This regional partnership is in line with Siemens' global aim to help reduce CO2 emissions by 300 million tonnes" commented Dietmar Siersdorfer, CEO Energy Sector, Siemens Middle East. "But the cost savings that will come from more efficient fuel use also make this a smart thing to do from a business perspective," explained Mr. Siersdorfer.

The Siemens and Volkswagen collaboration is also in line with the UAE government's own efforts to promote environmentally friendly car fleets.
(L-R): Guy Edmunds, Dietmar Siersdorfer, Marcus Butros, Erich Kaeser, Stefan Mecha, and Marcus Wolfslau.
(L-R): Guy Edmunds, Dietmar Siersdorfer, Marcus Butros, Erich Kaeser, Stefan Mecha, and Marcus Wolfslau.
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Notes and Media Contacts »

About Siemens:

With global expertise and a strong local presence, Siemens works with customers here in the region to enhance the efficiency of existing power generation plants via modernisation techniques which achieve reductions in CO2 output. Siemens also recently announced a world record in power plant efficiency with the 8000H gas turbine, achieving an efficiency rating of 60.75%. Siemens' other partnerships in the region include its collaboration with Masdar to lower its carbon footprint by optimising the technical and economic aspects of environmentally friendly post-combustion carbon capture and storage. At this year's World Future Energy Summit in Abu Dhabi, where Siemens showcased their real sustainability solutions portfolio for the region, Siemens and Masdar Institute signed an agreement for solar technology development in the Middle East.

About Volkswagen:

Volkswagen Middle East in late 2011 announced its "Think Blue" campaign to be launched shortly in the Middle East. "Think Blue" embodies Volkswagen's goal of creating environmentally friendly products and solutions, encouraging the public to be more eco-conscious and contribute to a sustainable future. "Think Blue" is a concept that encourages being more responsible on the road, and more environmentally conscious in everyday life. Volkswagen Middle East also participated in the Asia Pacific Natural Gas Vehicle Associates (ANGVA) Green Highway 2011 event held in Dubai. The Green Highway project is dedicated to raising awareness for the importance of fulfilling the vision of making natural gas and energy efficient cars available. As the "People's car," Volkswagen has a number of technologies available, including hybrid and electric solutions using Compressed Natural Gas (CNG), a key propriety within its sustainability strategy. Please also register on the Volkswagen international press website at www.volkswagen-media-services.com.

For more information contact:

Joerg Drescher
Energy Communications Director
Siemens Middle East
Tel: +971-55-200 2016

Caren Jochner
Public Relations Officer
Volkswagen Middle East
Tel: +971-4-204 5861
Fax: +971-4-204 5898

Joanne Taylor
Account Manager
Grayling Momentum
Tel: +971-4-390 1630
Fax: +971-4-390 4516

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