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Friday, November 13 - 2009

Customer communication still key in e-commerce

  • United Arab Emirates: Monday, October 06 - 2003 at 13:04
  • PRESS RELEASE

Customer communication is key in e-commerce, with email order verification and shipping confirmation top of the list, according to leading retailer Bharat Jashanmal.

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Jashanmal is managing director of Hadaiya.com, the exclusive site for American Express® Cardmembers, operated by Jashanmal & Sons.

He said: "Just because the transactions and administration are done online, doesn't mean we should lose the focus on the customer. In fact, the relative impersonality of cyberspace mean we have to work even harder at customer relations.

"Constant communication and information sharing is essential, with email order verification and shipping confirmation recently judged the most important features on a consumer-based e-commerce site.

The research, undertaken by the USA-based Millard Group, stated that these two points were "must-haves" for more than 86 per cent of those surveyed.

Hadaiya.com is a pioneering retail site that ensures ease of purchase and delivery of an evolving collection of exclusive, designer-touched, novelty "must-have" collectable items.
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Notes and media contacts

About Hadaiya.com
Hadaiya.com, is an online shopping website for American Express® Cardmembers in the Middle East and North Africa, and is administered by the leading Bahrain-based retailer, Jashanmal & Sons WLL. Ease and safety of purchase and delivery is ensured through Hadaiya.com, an evolving collection of designer-touched, novelty "must-have" collectable items.

About Jashanmal
Jashanmal & Sons, headquartered in Bahrain, was one of the region's first retail and distribution companies. With a presence in the GCC since the beginning of the last century, the company has risen to become one of the region's most established companies, thanks to its retail and distribution activities.

About American Express
American Express Middle East (AEME) is a joint venture company owned by Mawarid Investment Limited and American Express. Operating in 19 markets, AEME issues Credit, Charge and Co-Brand Cards: Blue, Personal (Green), Gold, Platinum, as well as Company and Corporate cards.

For media information contact Hadaiya.com PR representatives :
Strategic Solutions, tel (+971) 4 3915390; fax: (+971) 4 3916635;
Susan Furness mobile (+971) 50 6556126
Kirstie Hepburn mobile (+971) 50 5442063

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