Sharjah Food Festival to be staged in October

'Sharjah Food Festival is not just another event with sampling and special offers of the latest food products, but a week of fun, activities, learning and prizes for the entire family,' said Mr. Mubarak Balaswad, Director General of Expo Centre Sharjah. 'For participants, the event will act as an effective platform for sampling and launching their new products, boosting their brand image and gaining consumer feedback,' he added.

To start with, the festival has participation and sponsorship from most of UAE's leading food and beverage manufacturers and suppliers, including the Sharjah Co-operative Society, Tiffany, Al Rawabi, Al Rawdah, Al Khaleej Processed Products, Al Salwa, Lipton, Aseel, Amul Butter, Barakat (fruit juices), Golden Corn, Knorr, London Dairy, Nawar, Safi, Sanfaz (Spices & pickles) and many more. It also has international participation, including country pavilions from India and Armenia.

Through free sampling and special 'Show offers' visitors will have a chance to taste the new delicacies of the participating brands in a wide range of food products, including fresh, frozen and packed foods, dairy products, beverages, processed foods, and also spices, grains and cereals.

At the same time, a lagoon-side food court featuring traditional and modern cuisines will give visitors an open-air dining experience.

Award-winning chefs of UAE's five star hotels will present their unique recipes in daily cooking demonstrations. Four new demonstrations will be given each day, starting from 6 pm --- one each by Hotel Intercontinental Dubai, Hotel Holiday International Sharjah, Radisson Hotels & Resorts and Marbella Resort. Adding on to the educational element, an informative seminar on good nutrition will be presented everyday by Nutrition & Health magazine at 5 pm.

Through their visit, show attendees also have the chance to win fabulous prizes, including dinner vouchers at five star hotels and valuable food hampers. The daily raffle draw will be conducted at 10.30 pm every day.

The show will be open to the general public from 4:30 pm to 11:00 pm everyday from 12 to 17 October 2003. All set to bring in thousands of food lovers under one roof, it is sure to be one memorable, exciting experience for everyone.