Fifty One East and Sony launch the world's fastest camera the Alpha SLT-A77, in Doha

Taking a quantum leap in speed and precision, the new range has taken digital imaging to the next level with revolutionary technologies that deliver exquisite photography, ease of use and portability.

The range featuring the Alpha SLT-A77 features Sony's award winning Translucent Mirror Technology, making it the quickest, most responsive interchangeable lens camera in its class.

Mr. Ossamu Miura, the Managing Director of Sony Gulf, said: "There is a clear market need for cameras that can offer the superb responsiveness, image quality and creativity.

From the introduction of the world's first CCD camera to bringing single lens 3D photography to the consumer, Sony has always aimed to be at the forefront of digital imaging.

"Today, it gives me great pleasure to introduce our concept of 'Camera Reborn' with our new line-up of Alpha cameras that incorporate revolutionary technologies to deliver high clarity imaging and ease-of-use. These cameras will not only bring new user experiences to our customers and the world of digital imaging, they will also enable Sony to accelerate its position as a top tier camera brand."

Mr. Ziad Asmar, Executive Director of Darwish Technology said: "SONY, the provider of the world award winning products in digital imaging, is reinforcing and extending its market-leading position in the compact digital still camera Qatar market by introducing the quickest camera SLT-A77 in Doha.

"We aim to keep our loyal customers satisfied by always bringing them the latest revolutionary technologies to elevate the digital image experience of professional and amateur photographers in Qatar. 2012 is a very promising year for Alpha and we guarantee pioneering work in the camera business."

The new Alpha models build on the powerful creative possibilities of the first translucent mirror cameras from Sony, the Alpha SLT-A55 and SLT-A33. Unlike conventional DSLR cameras, this innovative design enables super-fast shooting responses with full time continuous AF during stills and HD video shooting in a compact body.

The Alpha SLT-A77 is the world's fastest* 12fps full-resolution continuous shooting camera with high-precision phase-detection AF. It is also equipped with 24.3 effective megapixel EXMOR APS HD CMOS sensor and newly developed BIONZ image processor which give the camera unparalleled speed and accuracy.

Sony has given the SLT-A77 the world's first* XGA OLED True-FinderTM, providing the best resolution, contrast and responsiveness of any electronic view finder (EVF) on the market.

Budding film makers will also benefit from a number of enhanced video capabilities in the SLT-A77. Thanks to the faster speed of the new BIONZ processor, users can now film in both interlace and progressive including cinematic mode.

The Alpha SLT-A77 will be available exclusively at the Fifty One East store located in the Lagoona mall.