TBWA\RAAD launches Digital Arts

Digital Arts will be overseen by dedicated specialists at the Dubai office, headed by Preethi Mariappan, Head of Digital Arts.

Digital Arts will take a multidisciplinary approach to all manner of digital development within the context of communications and marketing to digital retail solutions, social engagement, branded content and product and business development.

This will involve website design and construction, social media and mobile app design and construction, to digital/animation video content, building hardware/software device integration and much more.

Digital Arts is a premium service bringing together some of the strongest digital strategists and developers in the region to offer the highest quality end-to-end digital design and implementation services to both new and existing clients.

"Digital Arts will revolutionize the way the TBWA\RAAD group operates," says Reda Raad, COO TBWA\RAAD.

"Having such an expert, specialized team in place for across the board digital offerings only further highlights TBWA's leading role in bringing premium quality services to the region, and we expect it will only be a matter of time before they're recognized as leaders in the digital space."

"Digital Arts is pretty unique in that we're not here just to do campaigns - our focus is on using technological innovations to actually drive brand, business and consumer behavior," says Preethi Mariappan, Head of Digital Arts.

"In many ways we act as the agency's innovations lab and accelerator. We invent platforms and products for brands, create compelling content, and evolve strategies for business growth all through digital products and activations."

The Digital Arts group will oversee all aspects of product implementation, including strategy and planning, account management, creative/content, systems and technology, user experience and production, with dedicated teams supported by a development hub in Beirut and the Global Analytics Labs in India/China.