SAS highlights importance of business analytics and data mining applications for the petroleum industry at Teradata Summit-Dubai 2012

The two-day event also served as a strategic platform to help discuss key trends and challenges in this rapidly growing industry.

Mohammad Kurdi, member of the Global Oil and Gas Unit at SAS, who was one of the featured speakers during the summit, addressed the significance of using fully reliable and highly effective analytics and data mining applications for today's petroleum maintenance and operations.

"The petroleum industry today is growing at a rapid pace, upstream and downstream companies are under pressure to improve their operational efficiency in order to meet current market demands," said Mohammad Kurdi. "Over the last ten years, the level of automation has increased dramatically and operators today are facing a major challenge on how to better utilize the massive amounts of data gathered in real-time from their facilities. The emergence of strategic new software like Business Analytics & Data Mining answers these concerns as it will be the platform that will enable the industry to gain insights on their operations and uncover different strategies and techniques to improve the availability, reliability and efficiency of their facilities."

'Teradata Summit-Dubai 2012' is an event organized by Teradata Corporation, the world's largest company focused on data warehousing and integrated marketing management. The conference covered a wide range of business and technical areas concerning data warehousing and the use of data analysis to direct enterprise actions. Featured speakers talked about how companies in the Middle East region can drive better business strategy and draw further competitive advantages though advanced data warehouse technology and data analytics.

"Participating at 'Teradata Summit-Dubai 2012,' allowed us the strategic opportunity to throw the spotlight on the broad portfolio of SAS solutions that can help grow your business and strengthen customer relations," concluded Kurdi.