"Our expansion strategy does not only encompass increasing the retail area of our supermarkets, but also expanding our product offerings to our customers," explained Al Meera's Deputy Chief Executive Officer, Dr. Mohammed Al Qahtani.
"Our agreement with ILM, a global brand based out of Thailand providing premium home furnishings, is well within the realm of our expansion plan. We are extremely pleased and delighted that ILM has entrusted us with their brand, and we look forward in launching the brand in Qatar shortly," he added.
Under the franchise agreement, Al Meera Holding has been granted exclusive rights to establish and operate home furnishing stores in Qatar under the names of 'Index Living Mall', 'in conformity with the standards and guidelines developed and owned by ILM.
In addition to the franchise agreement, an exclusivity agreement with ILM has also granted Al Meera Holding an exclusive right (for a period of 36 months from the date of such agreement) to develop and operate, in Egypt, Jordan and Oman, stores or businesses under 'Index Living Mall' trade names or trademarks.
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Al Meera Holding to launch home furniture retail chain
- Qatar: Saturday, March 10 - 2012 at 16:36
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Al Meera Holding Company LLC, a subsidiary of Al Meera CGC, has inked a franchise deal with the Thailand-based Index Living Mall Company Limited (ILM) that will see the Qatari firm open furniture stores across the country under the Thai brand.
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Posted by Siba Sami AmmariSaturday, March 10 - 2012 at 16:36 UAE local time (GMT+4)
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