The website, which can be accessed at the URL prompt of www.pse-dubai.com, features a day-by-day schedule of events and activities to take place over the seven day duration of the event. Created in a bright and colourful format, the website also contains detailed information of the various thematic gaming zones and performances that form part of the event, as also details of the over 40 new gaming titles slated to be previewed.
Mr Yasuhide Yokota, Managing Director, Sony Gulf FZE said that the launch of a dedicated web resource on the mega event was a reiteration of Sony's commitment to make the Middle East PlayStation Experience the best and largest consumer gaming initiative in the region.
"There has been unprecedented excitement generated by the Middle East PlayStation Experience and we anticipate 50,000 visitors to the event, which has surpassed all initial projections".
"The launch of the website is aimed at increasing awareness about the event among audiences and has been designed in an easy-to-navigate manner. Most importantly, the
website is bilingual which helps us address the needs of a larger segment of the rapidly growing gaming market," he added
Mr. Yokota further said "PlayStation has enjoyed massive growth since its launch and, as a result, is reaching a wider, more mainstream audience. In order to broaden the appeal of PlayStation, the website has been designed in a very simple yet original style - incorporating the new tag line "Fun, anyone?" This new brand positioning focuses on the sociability and simplicity of PlayStation and that gaming can open accessible activity to be enjoyed by everyone".
Says Mr Abdullah T. Qassem, General Manager Exhibitions, Leasing and Property, Dubai World Trade Centre, the organizers of GITEX Computer Shopper, "The Middle East PlayStation Experience is a unique concept that will add value to the GITEX Computer Shopper, which traditionally has been a retail forum."
"The GITEX Shopper website - www.shopper.gitex.com - now has a direct link to the Middle East PlayStation Experience website which makes it possible for visitors to the show to gain a better understanding of what's on offer at the event and plan their schedules accordingly. This will help us to maintain a smooth and efficient flow of events." he added.
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Sony launches dedicated bi-lingual Website for 'Middle East PlayStation Experience' at GITEX Shopper
- United Arab Emirates: Saturday, October 11 - 2003 at 09:57
- PRESS RELEASE
With a view to creating awareness about the largest gaming exposition ever to be held in the region, Sony Gulf FZE, the organisers of the Middle East PlayStation Experience, launched a dedicated bilingual website that will serve as a comprehensive resource about all aspects of the event.
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About Sony Computer Entertainment Europe Ltd.Based in London, Sony Computer Entertainment Europe is responsible for the distribution, marketing and sales of PS one and PlayStation 2 hardware and software in 102 territories across Europe, the Middle East, Africa and Oceania. By the end of June 2003, over 39 million PlayStation and PS one units had been shipped across these PAL territories and over 97 million worldwide. Between its European debut on 24 November 2000 and the end of June 2003, over 16.5 million PlayStation 2 units have been shipped across the PAL territories, over 53 million worldwide, making it one of the most successful computer entertainment products in history.
PlayStation and the PlayStation logo, PS one, PS2, PSX and PSP are trademarks or registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.
About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services (after sales) activities through its business partners, branch offices and representative offices. A network of 4 branch and representative offices in Morocco, Iran and Kenya and a multiple of service centres reinforce Sony's presence in key markets in the region.
For further information, please contact:
Ram Modak / Neil D'Sylva
Corporate Communications
Sony Gulf FZE,
Tel: (971)-4-8816912
Fax: (971)-4-8817808
Arun Rangachari/Yasmin Ranijiwala
Percept Profile Gulf
PO Box: 11096, Dubai, UAE
Tel: (971)-4-3446373
Fax: (971)-4-3429158
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