With the signing of the joint venture, Brewmaster Café will commence with the opening of Barista Espresso coffee shops in the UAE and Kuwait. Brewmaster Café has already identified key locations in Dubai, and is looking at strategic locations in Kuwait. Brewmaster Café plans to open six Barista Espresso outlets in the UAE by the end of 2003 and will open stores in Kuwait by early 2004.
Speaking of Barista Espresso in the UAE, Mr. Ahmed Al Ghurair, Partner for Brewmaster Café, said: "The UAE offers a wealth of opportunity for Barista Espresso. The coffee consumer in the region is more discerning, and looking for variety. With the expertise of our Venetian roastmasters, we know consumers will appreciate the superior quality coffee we offer."
Brewmaster Café has opened its first outlets at Dubai's Lamcy Plaza and BurJuman, with another location at Al Ghurair City already under development. The outlets at Lamcy Plaza and BurJuman will operate as kiosks - for coffee drinkers on the go. Barista Espresso at Al Ghurair City will function as a full service espresso bar, with snacks available, as well games and magazines for entertainment.
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Barista Espresso makes debut in GCC
- United Arab Emirates: Saturday, October 11 - 2003 at 12:47
- PRESS RELEASE
ETA-ASCON's Star Retail in the UAE and KAPICO Holdings, part of Kuwait's Al Ghannam Group, have signed a joint venture agreement to form Brewmaster Café, the master licensee that will operate Barista Espresso coffee shops across the GCC.
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BaristaBarista was founded in 1997, and is now part of the Tata Group. Barista was conceptualised to provide the very finest coffee, using the know-how of Venetian roastmasters using only the finest Italian roasted Arabica coffees. Barista operate over 100 outlets in India and Sri Lanka and has now made its entry in the Middle East.
Star Retail
Is the retail division of the ETA-ASCON Group, a joint venture between Al Ghurair and Amana Investment Hong Kong Ltd. ETA-ASCON is a diversified group with business interests including construction, elevators and escalators, power projects, recycling management and shipping. The Group has been in existence for 25 years with its head office in Dubai and branch and associate offices in over 17 countries around the world.
KAPICO Holdings
Promoted jointly by Al-Ghannam and Handa families, KAPICO Holdings are part of fifty year old Kuwait based Al-Ghannam Group, a global conglomerate with 25 companies spread across five countries in three continents employing a trans-national work force of over 1500 people and annual turnover of US$250 million plus. From automotive to fashion, technology to education, hospitality to health care and real estate to construction, our people are dedicated to turning innovative ideas into essential products and services.
For more information, please contact:
Kate Mullen/Deborah Plumstead,
ASDA'A Public Relations,
Dubai, UAE,
Tel: +9714-3344550
Fax: +9714-3344556
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