Etisalat Contact Center sponsors the Middle East Contact Center World 2003 Conference

Delegates from the GCC and the Middle East will attend the four-day conference and tutorials, customized to meet regional requirements, including Arabic interaction issues. The conference will also represent an interactive platform for delegates from around the region to exchange their experience and build genuine and common understanding to promote call center industry in the area.

According to Mohamed Bamakhrama, General Manager of the 480 agent-seat Contact Center, the conference is an ideal venue for the Contact Center to highlight its standing as the region's leading call center. 'Our participation in such a major event will allow us to demonstrate our ongoing trend of keeping up-to-date with the world's latest technology used in call center industry,' he said. 'We are also planning to add more clients looking to outsource their telephone customer service to us. Our existing client list includes major firms from public and private sectors, who found our Call Handling Services meet their expectation and cater to their customer care needs.'

With its 750+ customer service representatives, The Contact Center provides call handling services to all Etisalat business units in addition to other private businesses and the public sector on a 24x7x365 basis. Its unique combination of the state-of-the-art technology and human element give callers, who enquire for something or need technical support and service assistance, a feel of trust and mental comfort.

'Being Etisalat's principal non-face-to-face customer service specialized subsidiary,' added Bamakhrama. 'The Contact Center represents a resort for callers who seek for help, assistance and consultation. Bearing in mind customer loyalty, we offer regular training for our staff on human behavior, psychology and different accent understanding techniques.'

The Contact Center will offer delegates of the Middle East Contact Center World 2003 a site visit to its new Ajman facility, where they will be able to meet with customer service representatives and listen to live enquiry and assistance calls from various customers.