Audio: Econsultancy CEO says Middle East digital strategy 'five years behind'

Friedlein, CEO, Econsultancy talking at Digital Cream Dubai
Friedlein, CEO, Econsultancy talking at Digital Cream Dubai
The use of social media for marketing by Middle East companies is five years behind UK and US competition, says Ashley Friedlein, CEO, Econsultancy. Steven Bond spoke to London based Friedlein at Digital Cream Dubai, a summit for digital strategists in the Middle East.

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