Register | Forgot password?
Switch to Arabic
Friday, November 27 - 2009

Award crowns BMW's sucsess at Abu Dhabi safety and security show

  • United Arab Emirates: Sunday, October 12 - 2003 at 11:24
  • PRESS RELEASE

BMW Group, the German premium car maker, has been presented with an award for 'Distinct Participation', by the organisers of the inaugural Security and Safety Middle East Exhibition and Conference, held at the Abu Dhabi International Exhibition from October 5-8.

Article continues below
  • Left to right: Wassim El Derbi (Abu Dhabi Motors, the exclusive BMW importer in Abu Dhabi), Manfred Nebe (BMW International Direct Sales -Task Vehicles) Amjad Saeed (Abu Dhabi Motors) Carol Nohra (Hostess) Wilfredo Rohwedder (BMW International Direct Sales - Security Vehicles) Robert Zarzour (BMW International Direct Sales - Regional Manager Africa and Middle East) with the Distinct Participation award.
    Left to right: Wassim El Derbi (Abu Dhabi Motors, the exclusive BMW importer in Abu Dhabi), Manfred Nebe (BMW International Direct Sales -Task Vehicles) Amjad Saeed (Abu Dhabi Motors) Carol Nohra (Hostess) Wilfredo Rohwedder (BMW International Direct Sales - Security Vehicles) Robert Zarzour (BMW International Direct Sales - Regional Manager Africa and Middle East) with the Distinct Participation award.
The inscribed award, from Abu Dhabi's General Exhibitions Corporation and Germany's Messe Essen, capped BMW's successful participation in the exhibition, at which the new X5 Security, BMW's first Security Sports Activity Vehicle, made its Middle East debut. "The interest in the X5 Security was very high throughout the four days of the show. Security has taken on a much more important role in people's lives as a result of recent events and we are confident of strong regional sales of this exceptional vehicle," said Robert Zarzour, Regional Manager, Middle East and Africa, BMW Group.

The BMW X5 Security is the marque's first SAV certified to the international B4 armouring level. It is intended specifically for markets where an SAV offers clear advantages, featuring the new xDrive all-wheel-drive system and ample ground clearance.

In addition to the BMW X5 Security, BMW Group exhibited the BMW 745Li High Security at the show. A BMW 330i Security was also at the Exhibition as part of an outdoor demonstration.

"In contrast to production cars retrofitted with armouring, the special features on BMW's Security cars are built by the most highly skilled craftsmen and are integrated in the car right from the beginning. In addition, the vehicles are developed and adapted to the increase in weight to ensure that the highest BMW standards, with regards to handling, performance and reliability, are maintained," said Zarzour.


Also consider reading:
Log in to request more information from BMW Group Middle East

Notes and media contacts

For further information, please contact: Rania Rostom, Corporate Communications Manager, BMW Group Middle East, Tel: + 971 4 3132600; Fax: + 971 4 3300120

Disclaimer:

Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions