Pressure on costs, increased focus on quality and need to anticipate change effectively, are top agenda items for CIOs in the Middle East, says HP

"Change is constant and dramatic. Chief Information Officers (CIOs) face unrelenting pressure to drive results, do more with less, and deal with constant change - all with tighter budget constraints than ever. This means CIOs and IT managers need to manage costs, increase quality, mitigate risks and improve agility. HP offers a comprehensive set of IT products, services, and solutions that help customers to measure, assess, and maintain a dynamic link between business and IT. Also, we do architect and integrate heterogeneous IT environments as well as manage and control business processes, applications, and IT environments," says Joseph Hanania, Regional General Manager, HP Middle East. "They also need to lessen the risk of introducing new technology and are under great pressure from senior management to help them anticipate changing market conditions. This is a very tall order so they are looking to partner with IT companies that have strategic vision, matched only by an ability to xecute seamlessly. This plays exactly to HP's strengths since we have an unmatched history of innovation in the IT industry, a complete portfolio of proven enterprise solutions and consultants who deliver combined with an understanding specific IT agility needs."

HPs Adaptive Enterprise message has been the key to many new business wins for HP in this region, particularly as CEO's and CIO's are concentrating heavily on the demands of their employees for IT to deliver more than it has before and at board level the need for IT to prove it's value. HP has been able to respond to these needs with solutions, products and services and the right partnerships to provide better links between business and IT.

HP will be highlightning many of these partnership successes at Gitex Dubai 2003 and one of the key areas is HP's rich telecommunications experience and ongoing relationships with significant operators. These partnerships have resulted in one of the most advanced real-time enterprise operations in the telecommunications industry. Real-time data mining analytics and consolidation of call detail records (CDR) has fostered new, streamlined services, transforming operators at every level into an adaptive enterprises with the flexibility and speed to address the evolving demands of today's market place.

Also under the spotlight this year at Gitex will be HP's solutions for financial services. HP will be bringing to the forefront some of the key partnerships it has with leading national and international financial institutions were HP manages a significant part of the IT infrastructure from desktop PCs to mission-critical systems and software from multiple vendors. HP provides related technology procurement, asset management and IT vendor management as part of its comprehensive services offering. HP also will provide application support services to enable business agility ensuring that each customer can deal with the rigours of a changing market place by becoming an adaptive enterprise.

The comprehensive and extensive portfolio of adaptive enterprise solutions ranges from IT Consolidation and Enterprise Integration through to Management, Virtualisation Solutions and Business Continuity. And at HPs stand (Hall 3, stand D3-1) there will be an extensive team of expert consultants who will be able to talk through the versatility of solutions available for every need.