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Regional digital marketers capitalise on adoption of social media
Dimitri Metaxas, Executive Regional Director - Digital, Omnicom Media Group, explains to Edward Poultney how traffic across social media platforms in the region doubled in the space of 12 months, fuelled in part by the Arab Spring, and why social media has emerged as a bona fide method for marketers to bring their brands to a youth audience, as well as the fundamental differences between countries such as the UAE and Saudi Arabia.
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Edward Poultney, Editor - EnglishSunday, March 25 - 2012 at 10:39 UAE local time (GMT+4)
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