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Brands targetting regional consumers must use Arabic
In part 2 of the interview, Dimitri Metaxas, Executive Regional Director - Digital, Omnicom Media Group, talks to Edward Poultney about the importance to brands of conversing in Arabic on social media, and how regional consumer access to the internet is now constant throughout the day on a variety of devices.
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Edward Poultney, Editor - EnglishMonday, March 26 - 2012 at 08:38 UAE local time (GMT+4)
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