Etisalat first in the UAE to offer customers HTC One X smartphones

Commenting on the launch of the device ahead of its worldwide launch, Matthew Willsher, Chief Marketing Officer at Etisalat, said, "Etisalat has a solid reputation in bringing to its customers new and popular smartphone devices, ahead of their launch in the country or the region. Now, we're adding to our list of firsts by offering the much-talked about HTC One X smartphone to our customers in the UAE."

"Etisalat has the country's widest HSPA+ network to meet our customers' demand for seamless connectivity and access to their mobile apps and software, anywhere in the country", he added.

"Our HTC One Series represents the pinnacle of our smartphone achievements so far - especially the HTC One X. Calling it a 'superphone' isn't far off the mark; the HTC One X is the ultimate lifestyle mobile experience, with integrated Beats audio and a superior camera experience," said Florian Seiche, President of HTC EMEA. "The HTC One X encapsulates everything we have been striving towards: a beautiful, powerful superphone that will enhance the lives of the people who use it, giving them the premium, unrivalled experience that only HTC can deliver."

Etisalat's postpaid customers can subscribe to any the HTC One X voice and data plan options on a one-year contractual basis. These plans are value-packed with free minutes, SMS and data per month, suited to varying customers' requirements. Customers have the opportunity to get the HTC One X for free, upon subscribing to 'Plan 3' (refer www.etisalat.ae/htc for more details). In addition, customers subscribing to HTC One X plans receive up to 4GB data; up to 800 local minutes or 200 international minutes of voice calls; and up to 200 SMS. Customers also enjoy the flexibility to choose as well as switch their preference between receiving free local or international talk time, bundled with their HTC One X plan.

Wasel prepaid customer purchasing the device can enjoy free data usage of 500 MB for the first three months. From the fourth month onward, the data will be available for as low as AED50.

Customers can subscribe to the new HTC One X plans and receive their devices from any of Etisalat's Business Centers and Outlets across the UAE. Furthermore, customers can easily upgrade to any HTC One X plan of their choice, as and when required. For more information on price plans for HTC One X, customers can visit etisalat.ae/htc.

HTC One X is the company's first quad-core smartphone. It comes with 32GB storage and 1GB RAM, integrating Android 4.0 Ice Cream Sandwich with the latest HTC Sense 4. Its next-generation 1.5GHz Tegra 3 quad-core processor gives lightning-fast web browsing, remarkable picture quality and hyper-realistic gaming effects - all on a giant, 4.7-inch 720p HD screen. The display has wide-viewing angles and the ability to connect to a TV wire-free with the aid of an optional wireless HDMI adapter, Media Link HD.

Add to this a partnership with DropBox, and you have the ultimate viewing platform for the HD images and videos the HTC One X captures with its 8 megapixel camera, featuring auto focus, smart LED flash, and BSI sensor that captures every moment with crisp, vivid, beautiful photos. The HTC One X also integrates Beats by Dr Dre, for an advanced audio experience.