Pure Gold Jewellers and Muscat Duty Free renew agreement

According to Karim Merchant, CEO & Managing Director of Pure Gold Jewellers, "We are honoured by the confidence and trust the Muscat Duty Free management has placed in us and we truly appreciate their decision to renew our agreement. Oman's push into tourism will definitely see a phenomenal increase in passenger traffic through the Muscat International Airport and we are well placed to meet the resulting demand. The agreement is in line with our Chairman's vision to be the exclusive retailer for gold and jewellery in the major duty frees in this region and eventually all over the world."

"With the support of the Muscat Duty Free management team we intend to double our business at the Muscat Duty Free in the next three years," he added.

According to recent figures, the total passenger traffic through Muscat International Airport increased by 18% at the end of January 2012 compared to the same period of 2011. The number of arrival passengers increased by 18% to 320,210 passengers at the end of January 2012 comparing to 271,931 passengers for the same period of 2011. The number of departing passengers increased by 17% to 292,038 passengers at the end of January this year compared to 250,526 passengers for the same period of 2011.

Tom Byrne, General Manager of Muscat Duty Free, said: "We consider Pure Gold Jewellers as one of our long-term business partners and are very pleased to have the brand on board as part of our product offers. Being the only gold and diamond jewellery outlet operating at Muscat International Airport, I am sure our customers will see a tremendous value in this partnership with Pure Gold Jewellers. Following the renovation in 2011, Muscat Duty Free has seen a very positive response from our customers and we believe that our partnership with a prestigious brand like Pure Gold Jewellers will continue to add to this success."