Cisco breaks free at GITEX

At GITEX, the worldwide leader in networking for the Internet, is providing consultancy and infrastructure packages to help private companies adopt IP networking solutions to help enhance business performance.

The 'SME-Break Free Pack' has been specially tailored and priced for small and medium-sized businesses and will be offered to all visitors from the GCC, Levant and North Africa who attend Cisco's stand. The package will include Cisco Aironet wireless, access and security solutions guides and an exclusive discount on anti-virus software. Representatives from Cisco's commercial team and Cisco's Authorised Distributor, Tech Data will also be on hand to provide initial advice and strategic direction.

"The majority of GITEX delegates fall within the SME category. We are focusing our efforts this year at targeting this important and growing market," said Tim Scott, Regional Sales Manager for the Commercial Sector for Cisco Systems in the GCC. "The Cisco SME-Accelerator Bundle has been developed to enable these companies to strengthen their position within the local market, and provide a springboard for international trade."

Dorian Breakspear-Coyle, Cisco Business Unit Manager at Tech Data, said: "Tech Data has an in-depth channel expertise in wireless mobility devices, and through our ongoing partnership with Cisco, we continue to drive the regional market as businesses adapt to the need for mobile access, public wireless hotspots and beyond. The Cisco SME-Break Free Pack and Accelerator Bundles are perfect examples of an all-in-one secure wireless and access package that fulfils an increasing regional demand for high-speed mobility solutions. We expect a great response from the channel and from end-users alike across the Middle East."

Cisco solutions for the SME marketplace are focused at increasing mobility of staff. This will help companies realize greater productivity from their limited workforce and maximize efficiency. Cisco will demonstrate the value of the Cisco Mobile Office (CMO) and how this can increase the productivity of employees by up to one hour a day. IT and owner-managers will also be briefed on the advantages of converged network architecture and the cost benefits of deploying IP Telephony.

"For a small or medium-sized business, the most expensive asset is its staff. A manager can only ensure employees perform at maximum efficiency through the strategic deployment of mobility technologies such as wireless and IP Telephony," Tim Scott added.