ChenOne to open four new showrooms following success at Motexha

ChenOne's first foray into the Middle East market was at Motexha Spring 2001 exhibition where they experienced such a resounding success that have they will be exhibiting once again at the forthcoming Motexha Autumn 2001 exhibition which takes place at the Dubai World Trade Centre from 25th to the 28th September 2001.

"Following our huge success at Motexha Spring 2001, we have since witnessed a huge amount of interest in our products, while our sales have reflected the buying power of people in this region " commented Assistant Marketing Manager Khawar Hussein. " Having identified a niche in the market here, we opened our first outlet earlier this year in Dubai and are planning to add two more in Dubai and one in Saudi Arabia by the end of the year."

ChenOne is a division of Chenab Limited who produce and manufacture textiles and garments from their own in-house cotton growing facilities to the creation of ready made garments. With over 25 years in the industry Chenab currently produce garments for top names such as Tommy Hilfiger, Macy's and Bloomingdale's among others.

ChenOne's new chain of outlets has been created with the consumer in mind and will carry all of their seven product lines which include home textiles, leather wear, shoes, garments, crockery, furniture and art. Visitors to Motexha Autumn 2001, the regions leading fashion and textile exhibition, can also see a preview of ChenOne's exciting range of products. "Although we have implemented expansion plans for showrooms in Dubai, we will still be participating at Motexha as we feel that the exposure we gain is important, and we need to create an awareness of our product in the region" said Hussein.

Joining ChenOne at this year's Motexha Autumn will be over 200 companies from 25 different countries who will be showing their latest collections of textiles, ready made garments, shoes, handbags, leather products and accessories. Running alongside Motexha, will be ChildExpo who feature a wide range of children's wear, baby products, foot wear, toys, toiletries and much more. The exhibition is open to trade professionals only and further information on ChenOne and other exhibitors, can be obtained by calling the organizers on 971 4 3365161 or by accessing the website at www.motexhaonline.com.

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