2Pure ePublishing celebrates another milestone with the official launch of Arabic portals gheir.com and ra2ed.com

The two sites join the regionally popular and acclaimed nawa3em.com to successfully grow the group's readership and influence.

"With the addition of gheir.com and ra2ed.com, we are reaching a wider audience and getting close to filling all the gaps we believe need to be filled regarding online Arabic language content," said Rudolf Jabre, CEO, 2Pure ePublishing.

The group's site for Arab men, ra2ed.com, continues to attract new and recurring users, and has gone from strength to strength, now seeing over 40,000 visitors per day.

"As the region's first business and lifestyle portal, it meets a need we have perceived in the market, providing content craved by men in their 20s, 30s and 40s. Through the sheer number of increasing and recurring page views, in addition to great feedback from users, ra2ed.com has proven its presence as a leader in its category," says Zoya Sakr, Group Editor in Chief, 2Pure ePublishing.

Gheir.com, the female luxury portal and first of its kind, has celebrated its milestone of one million Arab women reached every month, which is a testament to the ongoing and increasing interest in luxury brands and news amongst women in the Arab-speaking world.

"Women between 20-40 make up the largest demographic of visitors, and is indicative of the growing importance of online communication and interaction for Arab women of this age group," added Zoya.

"Today, 2Pure ePublishing, first home to nawa3em.com, is leading the way with the region's top three Arabic language sites," said Rudolf. "We are looking forward to developing equally remarkable platforms for our mobile users," he added.

To celebrate both gheir.com and ra2ed.com, international model Karolína Kurková attended the star-studded event as guest of honor, heralding the importance of luxury in the Arab-speaking world and its influence on an international level.

"Karolína represents everything which our readers aspire to, strong yet feminine; both successful and beautiful. As someone who has followed the international fashion landscape for many years now, I am happy to have welcomed Karolina, whose achievements and beauty I have long-admired, to Dubai and the Middle East," said Zoya.

Kurková is among the world's most sought-after models, placed 6th in the Forbes annual list of the highest earning models.

During the event, held at Pierchic in Jumeirah's Al Qasr Hotel, invitees experienced each section of the gheir.com website throughout the venue. The jewelry was represented by exclusive partner Toujours by Khouloud Al Kurdi, who also provided the ideal jewels to complement the outfits of Karolina Kurkova and Nicole Saba.

Guests were also treated to exquisite caviar manicures from beauty partners The Dollhouse, a salon located in Dubai Ladies' Club. The perfume section was reflected by partners Jo Malone, and skincare by Clinique. Among the activities at the party, models and guests were also treated to stunning makeup applications from MAC, who also did the makeup for Karolina and Nicole Saba.

Attendees at the event also included Arabic stars Shatha Hassoun, Abdallah Bel Kheir, Nicole Saba and Yousef Al Khal, who helped make the night one to remember for all guests.