HP offers visitors to GITEX Dubai 2003 a complete technology portfolio for every business

HP highlighted their successes in the three key focus areas of Enterprise, Small-to-Medium businesses and consumers, and the considerable uptake of programmes initiated for the growth of IT throughout the region.

"As the largest IT company in the Middle East we are able to provide best of breed end-to-end solutions to any customer be they a large enterprise, small-to-medium business or a home user," said Joseph Hanania, Regional General Manager, HP Middle East. "The power of our offerings has increased substantially this year and we are confident that customers and visitors to the show and the HP stand will be impressed by our IT solutions and their capabilities."

For the Enterprise market, HP has had great success with it Adaptive Enterprise message which has become key to many new business wins for HP in this region, particularly as CEO's and CIO's are concentrating heavily on the demands of their employees for IT to deliver more than it has before, and at board level the need for IT to prove it's value. HP has been able to respond to these needs with solutions, products and services and the right partnerships to provide better links between business and IT.

Gitex Dubai 2003 for HP sees the announcement of new products including the launch for the first time in the Middle East of the Pavilion Notebooks and Desktop PCs. These notebooks and PCs are designed for the consumer, bringing the latest in wireless technology to the fore.

Visitors to Gitex will also have the opportunity to get first hand experience and demonstrations of the recent launch 100 new products for the consumer market, the variety of which is huge and demonstrates HPs success in providing consumers with easy-to-use, multi functional life style technology products.

One of the main features at the stand will be the fully integrated ProCurve wireless and wired network which will demonstrate several key products to visitors. The ProCurve networking area will portray mobility as a network that acts immediately, has appropriate access from wherever one chooses to work, and communicates effectively anywhere, anytime. The Mobility Wireless Solutions zone on the stand will allow visitors to experience mobility.

Being in the driving seat of a new wave of mobile technologies HP will be showing 13 new mobile products and solutions designed to give users the functionality of the office environment while on the move. This news follows on the heels that the company will enable the next wave of mobility around the world, in the areas of devices, connectivity and services.

The new product line-up includes mobile computing and printing solutions for professionals who need to combine a busy work schedule with frequent business travel, and customer and 'field visits'.

HP Services continues to grow, and even outpace competitors in key segments of the IT services sector. In today's competitive business world, customers IT infrastructure's availability, stability, and adaptability are key to success. There will be professionals available from the HP Services team in the Adaptive Enterprise Lounge on the stand, who are ready to help customers to gain real business agility via cost-effective IT infrastructure that are highly available, consistently reliable, readily scalable, and secure.

We understand that when it comes to availability, "one size" doesn't fit everyone, or even necessarily everyone within your company. That's why we provide a comprehensive Mission Critical Support portfolio that addresses the full range of availability requirements.

HP will be making several key partner announcements throughout the show, as well as the launch of specifically designed programmes for the SMB market and updates on the recently launched PartnerOne programme for the Channel.